The Village Bicycle


Dray Walk 91
Brick Lane
London , E1 6QL


Shoreditch High Street



Tue-Sat: 10-6pm Thu: 10-7pm Sun: 12-5pm


+44 20 7313 9031


When the lifestyle boutique Village Bicycle opened its doors in April 2011, London socialite and owner, Willa Keswick had one of my favourite Paris stores in mind - Colette. I can see similarities but she has also stamped it with her own signature. It is a shop for the cool girls, a place to find a well edited selection of edgy designers but also a playground to discover 'unique and wonderful things'. The boutique has now left the yummy mummies in Notting Hills to relocate to trendy Brick Lane where a shop loaded with kitsch-art, skulls and neon crosses is perhaps better suited. The Village Bicycle remains a treasure trove of young designer brands such as A.F. Vandevorst, House of Hackney or Unif, up-and-coming British labels like Clemency and Felder Felder as well as some harder to get overseas labels such as We are Handsome and DANNIJO . Don't miss it - Have a ride. Written by

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