28 South Molton Street
London , W1


Bond Street



Mon-Sat:10-8pm Sun:12-6pm


Crafted to perfection, creating classically designed menswear with an uncompromising commitment to quality and innovation. Leading Chinese clothing retailer Bosideng launched its premium menswear brand in South Molton Street in summer 2012. The multi-million pound store opened its doors in July, and will also act as Bosideng International Holdings Limited’s European headquarters, marking the company’s first investment in an overseas flagship store. Bosideng has over 10,000 retail outlets and is the largest down clothing company in Asia. It is ranked as the number one down clothing brand in China based on sales volume; an accolade that the company has held consecutively for a remarkable 16 years.* It is now making a substantial investment to take its expertise into the richly competitive European market, with the majority of its new collection to be manufactured in Italy, mainland Europe and China. The European range has evolved following collaboration with designers Nick Holland and Ash Gangotra, whose reputations have been built on life-long experience in the industry and working with celebrities, such as Oasis frontman Liam Gallagher and his label Pretty Green. Clearly a market leader in China, Bosideng is embarking on a journey of growth, bringing its style and expertise to Europe with the stated aim of becoming a well-recognised, international, integrated apparel brand operator.

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