Cool City: The Top 10 Stores in Williamsburg Bringing In The Crowds

The ultimate guide to shopping in New York's coolest neighbourhood...

In the last five years, shoppers have been jumping aboard The L Train, crossing the East River and descending upon Williamsburg, Brooklyn's hippest neighbourhood. And there's certainly reason for it. Full of cool creativity, the area has everything you could want for a well rounded shopping trip. From independent boutiques, vintage havens and of course, the brunch spots, you are sure to have a great day exploring this grafiti clad trendy hotspot. Discover the best boutiques around with our guide to shopping in the 'Burg. 

Concrete + Water is a lifestyle concept store with a full rounded offering. Founded in 2014, by Williamsburg residents and long-time couple, Hannah Dilworth and JD  Gluckstern, the store is focused on bringing the best in local and international design to Brooklyn. With a welcoming outdoor space, home to their infamous ping pong table, they are able to host one-of-a-kind events like designer trunk shows, concerts, and parties, all in keeping with their aesthetic. 

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Brooklyn Fox Lingerie, the well-known undewear boutique is a Williamsburg institution. Self-dubbed a 'candy store for your body', they focus on making you feel special, whatever the occasion. With quality pieces that flatter the figure, every figure, from AA-G cup. You really can't go anywhere else for design and experience. 

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Brooklyn Denim Company has established itself as one of the best denim locations not only in New York, but in the US. From the diverse denim selection to full service repair and alteration space, this is a must-see for any denim enthusiast. Expect to find jeans and much more from designers such as James Jeans, AG, Levi's, and Natural Selection. 

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Electric Nest, located in South Williamsburg, has a curated and diverse collection of clothing and accessories alongside handpicked treasures and beautiful objects that set to inspire the senses and create a harmonious experience. You'll find owner Leana Zuniga's own line Electric Feathers, as well as designer vintage pieces and statement jewellery items. 

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Swords-Smith showcases a unique curation of more than 75 talented designers, along with the in-house Swords-Smith collection and exclusive collaborations with other brands, artists and friends. Housed in a former factory, the 2,000 square foot store is an airy space bathed in natural light, and the original brick and steel details have been left untouched, juxtaposing the modern design, neon colors and diagonal lines. 

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Bird is owned by Jen Mankins, ex- fashion buyer at Barneys and Steven Alan, who opened the Brooklyn cool-girl boutique that quickly became one of the best shopping destinations in the whole of NYC. The thoughtfully curated stock always has a perfect combination of new designers along with those essential labels everyone loves, such as Acne Studios, Rachel Comey, Alexander Wang and Isabel Marant.

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Space Ninety 8 is the unique retail concept from Urban Outfitters, that follows on from Hollywood's Space 15 Twenty. As soon as you enter the store, you are welcomed to the Market Place which is dedicated to local designers. All 44 of them are hand-selected by Marissa Maximo, UO's director of brand relations and special products, and each brand has created products that are exclusive to Space Ninety 8. On the second floor you'll find the womens department, and mens and music on the third. 

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In God We Trust's flagship store in Williamsburg is home to vintage inspired garms and jewels, set in chests and retro cases, each decorated by taxidermy. You'll be able to find designs by other independent labels like Eskell and Shenan too. Expect a limited amount of menswear including slim, sleek blazers by Hyden Yoo.

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Alter opened a “co-ed” store on Graham Ave in Williamsburg in 2010. Not long after, in the summer of 2012, their house label debuted. This Brooklyn-made collection of menswear and womenswear is all about easy, wearable pieces with a twist created by the shops owner’s Roy Caires and Tommy Cole.

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Beacon's Closet has been bringing the crowds to Williamsburg (and then Greenpoint) for years. Before opening other outposts in Bushwick and Manhattan, this vintage emporium was the best place to rumage and find that priced posession you've been lusting after. As well as shopping for garms of yeater year, you can take advantage of their trade and sell scemes too. 

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